About Me
My Story
My name is Joseph Valerio. My interest in search engine optimization (SEO) first began when I took a HubSpot crash course shortly after switching my major from Computer Science to Marketing. While I enjoyed learning how companies build their brands and connect with their audiences, I still knew I wanted a career that involved websites. Discovering SEO gave me a way to combine both of those interests.
As I learned more about how Google organizes search results and what goes into improving a website’s visibility, I became fascinated by the mix of creativity, problem-solving, and data involved. Learning about keyword research, on-page optimization, technical fundamentals, and user experience showed me that the field is about much more than rankings. It’s about understanding how people search, creating valuable content, and helping businesses connect with the right audience.
My Journey
2022
Started at Eastern Michigan University
Began my college journey studying Computer Science and developed my passion for technology and problem solving
2023
Switched to Marketing
Realized I was more passionate about marketing and how businesses connect with people online while still wanting to work with websites
2024
Discovered SEO
Completed the HubSpot SEO course and became fascinated with how search engines work, how websites rank, and the strategies businesses use to grow through organic search
Summer 2025
Digital Reference
Applied SEO strategies in a professional setting through webpage optimization, content creation, keyword research, link-building outreach, and performance analysis.
Winter 2025 - Present
Invio Automation
Expanded SEO and digital marketing experience through enterprise website optimization, analytics, content strategy, reporting, and cross-functional collaboration
December 2026
Graduation
Completed my Bachelor of Business Administration in Marketing and preparing to begin my career in SEO and digital marketing
Skills & Tools
Throughout my internships and academic projects, I've had the opportunity to work with a variety of SEO, analytics, and digital marketing tools. I enjoy combining data, content, and strategy to improve website performance and create meaningful online experiences. As I continue to grow in my career, I'm always looking to expand my knowledge and stay current with the latest trends in search.
SEO Strategy
Keyword research, competitor analysis, search strategy, and AEO/GEO fundamentals.
Analytics & Reporting
Google Analytics 4, Google Search Console, Ahrefs, BrightEdge, and performance reporting.
On-Page SEO
Content optimization, metadata, heading structure, internal linking, and keyword placement.
CMS & Web
Hands-on experience managing and updating websites through WordPress, Webflow, and Wix.
Technical SEO
Technical SEO fundamentals, site structure, crawlability, indexing, and website performance.
Marketing Tools
Ahrefs, SEMrush, Salesforce, Instantly, Excel, Canva, and PowerPoint.
Looking Ahead 🚀
As I begin my career in SEO and digital marketing, my goal is to continue developing my technical and strategic skills while contributing to meaningful projects that help businesses grow online. I'm excited to continue learning, collaborating with experienced professionals, and staying current as search continues to evolve.