Projects
Enterprise SEO Strategy
Invio Automation
2026 - Present
Helped lay the foundation for Invio Automation's enterprise SEO strategy by improving performance tracking, organizing keyword research across multiple business segments, and developing reporting in Google Analytics 4 and BrightEdge. By working closely with developers, subject matter experts, and marketing leadership, I gained experience aligning SEO initiatives with long-term business goals and building a strategy designed for sustainable organic growth.
On-Page SEO & Link Building
Digital Reference
Summer 2025
At Digital Reference, I had the opportunity to work on real SEO campaigns for B2B clients. I optimized website content, implemented on-page SEO best practices, built pages in Webflow, and supported backlink outreach efforts. This experience helped me see how technical SEO, quality content, and link building all work together to improve a website's visibility in search.